Following the advice of many indie authors, I recently signed up for Instafreebie. Like the headline suggests, it has been rocket fuel for my mailing list.

You can’t just sign up for Instafreebie, post a book, and wait for the new subscribers to roll in. Instafreebie is not “set it and forget it.” One of the great tools available for both authors and readers is the group giveaway.

As an author, you apply to join the giveaway. Most of them are genre-based, so there will be different promos for mystery writers, romance writers, etc. I applied using The Confessional, the novella I wrote specifically to give away to potential readers and drive interest. Let’s just say the promos have driven interest.

Confessional cover

My total mailing list subscribers went from about 60 to (as I write this late on the morning of September 23) over 570. I may have promised you no math, so I’ll do the calculations: that’s an increase of over 800%. All because my book is in three group giveaways (with at least one more coming).

Speaking of the group giveaways, here are the links:

Mystery/Suspense Cross-Promo

Thriller and Mystery Giveaway

The Sixth Crow – Stories of Death and Murder

These group giveaways benefit readers, too. You can download as many of the books as you want, and they’re all free. Many of them will require joining the author’s mailing list (full disclosure: mine does), but that’s part and parcel to getting a free book. You’ll probably see some overlap between books in these giveaways, but among all three, you probably have about forty books to choose from. And if mysteries aren’t your bag, you can find giveaways for any broad genre you prefer.

Whether you’re a writer or a reader, it’s worth being on Instafreebie. Writers can gain a lot of exposure and mailing list signups, and readers can fill their devices with free books. I hope you’ll check out the group giveaways linked above, and if you download my book, I hope you enjoy it.